On May 21, 2024, at ACT Expo, InCharge Energy announced three next-generation multi-vehicle charging products: ICE-600, ICE-480, and ICE CUBE. All products featured NACS connector compatibility and InControl CMS integration.
ICE-600
The ICE-600 delivered up to 500 kW from a single connector and could charge up to 10 electric vehicles simultaneously. The system supported two dispenser configurations: ten "Micro" single-cable dispensers (180 kW each) or five "Slim Line" dual-cable dispensers (500 kW each).
Power sharing occurred dynamically in 60 kW increments across connected vehicles. The Slim Line dispensers mounted to pedestals or walls; Micro dispensers could mount overhead or under-dock for space-constrained installations. An optional external human-machine interface (HMI) supported PIN, RFID, and credit card authentication with state of charge display for all connected vehicles.
Customer deliveries were scheduled for Q4 2024.
ICE-480
The ICE-480 delivered up to 480 kW on a single connector and charged 8 EVs simultaneously—4 active and 4 in standby mode. The architecture consisted of a power cabinet plus up to 4 Slim Line dispensers that could be positioned roughly 100 yards apart.
Sequential charging with automatic wake-up enabled vehicles to charge in rotation as others completed sessions. Dynamic power sharing allocated 120 kW increments across active charging positions.
ICE CUBE
The ICE CUBE was a 240 kW split system with 200 kWh integrated battery storage, expandable to 800 kWh. It charged four vehicles at two dispensers (2 active, 2 idle at any time).
The system accepted multiple power sources: grid connection, solar, external power modules, or battery packs. The integrated storage enabled charging during utility demand response events, peak shaving to reduce demand charges, and continued operation during grid outages.
Strategic Context
CTO Nikolas Runge stated the products addressed "pressing fleet electrification needs with powerful systems capable of charging diverse vehicle types simultaneously." InCharge emphasized applications in space-constrained locations, demand charge mitigation, and energy cost optimization.
The company listed locations in Santa Monica (headquarters), San Francisco, Los Angeles, Michigan, Virginia, and Quebec. The announcement also referenced recent recognition including the Fast Company award and Best in Biz Awards.
Multi-Product Launch Strategy
This simultaneous three-product launch reveals strategic choices about market positioning and portfolio architecture.
Launching three distinct products at a major industry event rather than spacing releases across months was demonstrating engineering depth with our ability to develop and manufacture multiple sophisticated systems concurrently. These products addressed different customer requirements with purpose-built solutions rather than one-size-fits-all offerings.
The product differentiation was clear: ICE-600 maximized vehicle count per power cabinet (up to 10 vehicles), ICE-480 optimized for sequential charging with automatic rotation (8 vehicles with queue management), and ICE CUBE integrated battery storage for energy management (4 vehicles with grid independence). Each product solved a different depot constraint.
The ICE-600's dynamic 60 kW power sharing reflected a specific design trade-off: smaller power increments enabled more granular allocation across vehicles but required more sophisticated power electronics and control systems. Most charging systems allocated power in larger blocks (120 kW or higher) because the power electronics were simpler. InCharge chose finer granularity to maximize utilization—distributing exactly the power each vehicle could accept rather than overprovisioning.
The Micro dispenser option with overhead and under-dock mounting addressed urban depot constraints. Space-limited facilities couldn't dedicate floor area to charging equipment; vertical or undercarriage mounting preserved ground-level space for vehicle operations. This wasn't a technical innovation in power delivery—it was mechanical engineering solving a facilities management problem.
The ICE CUBE's battery storage integration represented a different product philosophy than the ICE-600 and ICE-480. Rather than maximizing charging throughput, it optimized for energy cost and grid independence. The 200-800 kWh storage range enabled time-shifting electricity purchases, absorbing solar generation for later use, and providing backup power during outages. This was charging infrastructure that also functioned as distributed energy storage.
The Q4 2024 delivery timeline for ICE-600 indicated the product was nearly production-ready at the May announcement. Launching at ACT Expo served as market validation and customer commitment collection before manufacturing scale-up. The ICE-480 and ICE CUBE timelines weren't specified, suggesting they were at earlier development stages or depended on customer demand to justify production.
The NACS connector compatibility across all products addressed Tesla's charging standard becoming the North American default. By mid-2024, most automakers had committed to NACS for future vehicles. Building NACS into new product launches prevented obsolescence and aligned with customer requirements for multi-manufacturer fleet compatibility.
The announcement emphasized "powerful systems capable of charging diverse vehicle types simultaneously"—a specific value proposition for mixed fleets. Depots with light-duty vans, medium-duty trucks, and heavy-duty tractors needed charging infrastructure that handled different battery sizes, charge rates, and dwell times without requiring separate systems for each vehicle class.
The space-constrained location focus revealed a market positioning choice: competing for urban depot retrofits rather than just greenfield installations. New-build facilities could design electrical infrastructure and physical layout around charging requirements. Existing facilities had fixed electrical service, limited space, and operational constraints that made infrastructure deployment more complex. InCharge's product line targeted that harder deployment scenario.